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PRESS RELEASE

betterPropaganda and Loomia Partner to Bring Personalized Discovery to Alternative and Hip Hop Music

SAN FRANCISCO -- March 13, 2006 – betterPropaganda (www.betterpropaganda.com), a music discovery site, is working in partnership with Loomia to provide a personalized recommendations system to help music fans find new music that most interests them.

With relationships and agreements with over 450 major and independent labels, betterPropaganda delivers one of the largest catalogues of independent music online with thousands of free and legal mp3s in the rock, electronic, and hip hop music genres. Fans can easily listen to streaming radio, download songs, purchase albums, and read artists' reviews to stay on top of what's fresh and new. To enhance this array of features, betterPropaganda recently added a personalized recommendations capability from Loomia that takes each person's likes and dislikes and makes recommendations specific to each user.

"We already have a site with some of the best hand-selected rock, electronic, and hip-hop music out there. By adding in a recommendation system that leverages the collective wisdom of our thousands of music fans, we can more easily lead people to new music discoveries that they might not otherwise have made," says Ken Manning, Publisher of betterPropaganda.

This innovative partnership lets betterPropaganda visitors rate artists and get recommendations based on these preferences. Every unique artist page on betterPropaganda now contains a "rate this artist" feature. By making a handful of selections, the system will immediate begin to present recommendations based on what others in the community have rated. No registration or purchases are required to use the service. betterPropaganda is one of the first independent music sites to use this type of personalization service to help people freely discover the music that matters the most to them.

"The idea is to take ratings from being a popularity contest where the most votes win to a capability that really centers around helping each user find the things that they like," says David Marks, CEO of Loomia. "betterPropaganda is a great partner to work with because not only do they know great music but they're really at the forefront in trying to create the right experience for the new music fan."

Catherine Wiley
betterPropaganda
P.O. Box 77803
San Francisco, CA 94107
Phone: 415.233.2361
http://www.betterpropaganda.com
catherine@betterpropaganda.com

Ken Fromm
Loomia
P.O. Box 77132
San Francisco, CA 94107
Phone: 415.710.6600
http://recommendations.loomia.com
ken@loomia.com

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