BioGlobally-recognized for turning out massively infectious crowd-pleasers that hype both the clubs and the airwaves, UK based "Big Beat" icon Fatboy Slim (aka Norman Cook) developed his mastery of popular music during his role as bassist in the quirky guitar-pop band the Housemartins, as a top-flight DJ in Beats International and as a player in the Acid House trio Pizzaman. He is one of the few artists that has the rare ability to periodically re-invent himself musically AND successfully
It was "Santa Cruz," the first release on a friend's label called Skint, under a new alias, Fatboy Slim, that Norman Cook began his rise to international superstardom. He soon went into his home studio, affectionately dubbed The House of Love, and in the course of 8 days knocked out his debut album as Fatboy Slim, Better Living Through Chemisty. The album was an instant smash and spawned the hit single, "Going Out of My Head," (y'know the one with the sample of Yvonne Ellerman playing "Can't Explain" by The Who). Things were really taking off, and then in the summer of 1998 things just exploded when Fatboy Slim dropped the single "The Rockafeller Skank." The song with it's mantra of "Right about now, the funk soul brotha. Check it out now, the funk soul brotha," became an instant classic. The song was heard blaring out of every club worldwide as well as every jeep, boom-box, and stereo, and right here, right now, Fatboy Slim was on the verge of world domination. In October 1998, Fatboy Slim's second record, You've Come a Long Way, Baby, was released to heaps of critical praise. Songs from the album were heard on commercials and film soundtracks, but it was the release of the single "Praise You," from the record that blew the doors wide open in America. The song, became a staple on Modern Rock and Top 40 radio and its quirky video was a mainstay at both MTV and VH-1. The album was a commercial and critical smash; a true crossover hit. Now, almost 2 years after it's release, the album has become Fatboy Slim's first platinum record in America, and has spawned two Top 40 hits, garnered 3 MTV Video Music Awards, and has been nominated for 2 Grammy awards.