All Natural
All Natural
Label: Thrill Jockey Records
Genre: Hip Hop
Online: Artist Website


To those in the business of hip hop, the team of All Natural (Tone b. Nimble and capital D), isn't a new alliance. Separately, the two gained a reputation as b-boys in the early 90's. Tone's proficiency came in the way of his turntable skills and ability to create beats, while capital D was known as a wordsmith whose writing talents were as impressive as his delivery. They hooked up to combine their skills and, in the words of Positive K, formed a "good combination."

In the mid 90's All Natural, hooked up with Wild Pitch Records. At the time, Wild Pitch was a well respected rap label, home to some of hip hop's leading acts including Main Source, The Coup, Ultramagnetic M.C.'s and Lord Finesse. What All Natural didn't know was that Wild Pitch was on the verge of losing its distribution and backing. Shortly before All Natural's debut was due to drop, Wild Pitch closed their doors and left them without a label. The experience was enough to prompt the All Natural pair to start their own label, All Natural Inc. "50 Years," their debut single, became a huge success. It was called by Trace magazine "one of the most beautiful hip hop cuts of 1997," and stands strongly as one of the label's best selling records. Refusing to rest on their laurels, the band upped the ante and released 2 more 12" singles, "Phantoms of the Opera" and "It's O.K." before issuing their full-length debut, No Additives, No Preservatives. Accompanied by the book Fresh Air, No Additives, No Preservatives became a huge underground success. The innovative book has lyrics, political and social essays, and drawings created by capital D.

Sales for the label and their titles are now well over 50,000 records, however more important has been the growth of the Family Tree. The Family Tree is an aptly named collective of Chicago artists dedicated to independent music-making. The crew all release records and 12"s on All Natural's label, and although their delivery styles are widely varied, they are all commonly bound by a commitment to independence, artistic freedom, and control.