BioHaving been around since the late 70's NWW have been the mainstay of the United Dairies label. Steve Stapleton and John Fothergill's ambitous project to create and release music that no-one had heard before has provided a selection of experimental but adhering music.
The garish graphics and oddball name was a conscious effort to attract people who might want to listen to something out of the ordinary and although this may have put some people off it has surely created a regular market for their releases.
Stapleton is a compulsive listener with an excitable encyclopedic knowledge of the genre. With his constant desire to discover new things and his healthy respect for his predecessors, he has managed to always stay one step ahead with NWW and produce a selection of music that you would never be able to hear anywhere else.
Sure, they want to reach a wider audience - at the moment it's the public's loss - but they have no intentions of toning down their material or making compromises, and they never should. You get a feeling with NWW that they'll never quite reach a mass audience but in years to come they'll be looked on as the inspirational force that they surely are.
Sounds, 7 May 1983