Robby Moncrieff formed What's Up in early 2008. The current line-up (accompanied by Brian Marshall and Teddy Briggs) focuses on a short period of inspiration in their hometown of Sacramento, California, which is captured on their debut record Content Imagination.
Recorded above the "Witch Dome", an artist's community space and venue, Content Imagination was inspired by the positive changing of seasons in the band's hometown. What's Up's long-term goal spans beyond boundaries typically associated with a rock and roll music group. An interest in remixing and rewriting, as well as recording (and rerecording), has forced What's Up to become multi-faceted, serving not only as the title of the 'rock group,' but as a production entity. Nothing is permanent in the aesthetic world of What's Up as they perpetually scrounge up ways to create music that is equal parts complex, bizarre, beautiful, and moving. The band currently resides in Portland, Oregon.