Rochester aka Juice: A New Day
Rochester aka Juice: A New Day
Artist Rochester aka Juice
Album A New Day
Label Maple Music
Released 6/21/2005
Rochester aka Juice’s full-length debut, A New Day (released in Spring 2005 on MapleMusic Recordings) marks a Canadian urban music revolution. Not only is Juice the first hip hop act to be released by MapleMusic Recordings, he is also the first artist to emerge from the much-fêted Foundation Creative Group; a loose Toronto-based collective of renowned producers (Tone Mason), commercial graphic designers/conceptualists (Street Level Imaging), emcee’s (Mhedikc, Drex) and artist managers (Public Management). Simply put, when you have producers in your camp whose credits include Talib Kweli and AZ, you’re well on your way to urban music glory.

While the challenge for most world class Canadian rap talents has been to stylistically set themselves apart from their American rap neighbors, Juice, like Kardinal Offishall before him, is a unique first-generation Canadian emcee. His lyrics speak to distinctly local concerns while carrying universal themes.